GTA 6 Publisher Says Games Should Be Priced Based On Length

Date: November 15, 2023

Take-Two Interactive CEO Strauss Zelnick says games should be priced at their “per-hour value”.

The recent increase in game prices from $60 to $70 has sparked controversy, and Take-Two Interactive CEO, Strauss Zelnick, has suggested a new approach. Zelnick proposes that games should be priced based on their “per-hour value,” indicating that the longer a game, the higher its worth.

his argument mirrors sentiments expressed by gamers over the years, with some asserting that shorter games, suitable for weekend play, should not be priced the same as expansive open-world RPGs.

While this perspective resonates with some gamers who feel short games are overpriced, others argue against such a narrow viewpoint. Some players express a willingness to pay $60 for shorter games, considering the experience’s value more than its length.

Zelnick contends that larger games should be more expensive, challenging the notion that shorter games should be cheaper, potentially making gaming a more costly hobby. However, he acknowledges the impracticality of this goal, recognizing that the industry may not be inclined to exert pricing power, even though substantial value is provided.

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The cost of Take-Two’s highly anticipated game, Grand Theft Auto 6, remains uncertain. Speculation suggests it may follow the $70 price point set by recent AAA releases, but no official confirmation has been made. Rockstar recently announced the imminent release of a trailer, offering fans a glimpse of the game after years of rumors and speculation.

Leaked work-in-progress footage has revealed some details, including two protagonists in a Bonnie & Clyde-style relationship. The unveiling of the trailer is eagerly awaited to confirm or debunk the various rumors surrounding the game.

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